"Internal Substance and External Image Matter": An Empirical Study of HRM Strength and Employer Brand on Service Employees’ Attitudes and Behaviors. Digital Human Resource Management, [S. l.], v. 1, n. 1, 2026. DOI: 10.65455/kchzhe38. Disponível em: https://journal.innoviair.cn/index.php/DHRM/article/view/95. Acesso em: 15 aug. 2026.